Meta is now pushing its AI ambitions deeper into Threads, and the latest experiment is already drawing comparisons to Elon Musk’s Grok on X. The company has started testing a new feature that allows Meta AI to publicly reply to posts with extra “context,” turning the chatbot into an active participant inside conversations happening across the platform. The rollout is currently limited to a few countries including Malaysia, Singapore, Mexico, Argentina, and Saudi Arabia, but the feature is already creating discussion online because of how visible Meta AI could become inside everyday social media debates.
Unlike before, where Meta AI mostly existed quietly across apps like Instagram, WhatsApp, and Facebook search tools, the chatbot is now getting its own official Threads profile under the handle @meta.ai. Users can directly interact with it in conversations or even ask it to explain viral discussions happening on the app. Meta says people might ask questions like why everyone is suddenly talking about the World Cup or whether certain viral claims are true, and the AI would publicly respond underneath posts.
Meta’s Threads Feature Looks A Lot Like X’s Grok
The whole setup honestly sounds very similar to what happened with Grok on X. Over the last year, users on Elon Musk’s platform turned Grok into a kind of fact-checking sidekick under viral tweets, constantly tagging it with questions asking whether posts were fake, misleading, or manipulated. Meta now appears interested in creating the same type of engagement on Threads, though the company is trying to position its version as more controlled and safer.
That comparison is important because Grok itself has repeatedly landed in controversy. The chatbot has faced backlash for bizarre behaviour online including offensive responses, political bias accusations, and disturbing AI-generated content scandals. While Meta has generally kept stricter moderation systems around its own AI tools compared to X, many users are already wondering whether the same problems could eventually appear on Threads too, especially once trolls begin intentionally manipulating public AI replies.
To avoid irritating users completely, Meta is at least giving people some control over the feature. According to the company, Threads users will be able to mute the Meta AI account and hide AI-generated replies appearing under their own posts. That decision likely comes from lessons learned across social platforms where users often react negatively when AI starts interrupting organic conversations too aggressively.
Meta Is Expanding AI Across Almost Everything Now
The Threads test is only one small part of a much bigger AI expansion happening inside Meta right now. The company recently revamped its Meta AI system with a newer model called Muse Spark, which is now powering several upcoming features across its apps and hardware products. Meta is also testing “side chats” inside WhatsApp group conversations where users can privately ask Meta AI for extra context about discussions happening in the group without everyone else seeing the interaction.
At the same time, the company is expanding its Live AI tools, which were originally limited to Meta’s smart glasses. The feature allows users to point their phone cameras at surroundings and ask real-time questions about objects, places, or situations in front of them. However, those tools recently sparked privacy concerns after reports claimed human moderators sometimes reviewed recordings from AI sessions, including moments users believed were private.
Meta is also rolling out Muse Spark-powered updates to its Ray-Ban and Oakley smart glasses lineup in the US and Canada, while newer display-enabled versions are expected later this summer. CEO Mark Zuckerberg has been openly pushing Meta deeper into advanced AI development lately, especially as the company tries building what it calls “superintelligence” systems for the future.
For now, though, the biggest question is simple — will users actually want AI bots publicly jumping into their conversations all day long? Threads is about to find out very quickly once the test expands wider.
